The Wellness Content Experts

WHO WE ARE

VL Health Media LLC was founded by Valerie Latona, an award-winning health and wellness content leader with more than 15+ years of experience shaping brand, performance, and healthcare communications.

VL Health Media is built on the belief that wellness influences how people feel, think, and act—including how they engage with brands and make purchasing decisions. We help organizations translate health insights, research, and product benefits into clear, compelling content that connects with consumers, patients, and professionals—and drives measurable results.

Our expertise spans digital and print content across the full customer and patient journey, including paid acquisition and lifecycle messaging, websites and landing pages, email and social, packaging, educational materials, and point-of-care communications. We specialize in balancing credibility, compliance, and conversion, particularly in regulated health and wellness categories.

Valerie brings a combination of executive editorial leadership and performance-driven content strategy. She previously served as Vice President and Editor in Chief of Shape, partnering closely with ad sales and marketing and expanding the brand across new platforms and revenue streams. Her work also includes senior editorial roles and contributions to leading consumer and healthcare publications, as well as extensive collaboration with physicians, medical review boards, and healthcare organizations on disease education and patient engagement initiatives.

She also served a four-year term as an advisor to the National Institutes of Health Office of Research on Women’s Health, contributing to national women’s health communication efforts.

Today, VL Health Media partners with brands and organizations seeking strategic health content that builds trust, drives engagement, and supports growth.

WHAT WE DO

PRINT

Magazine Articles
Packaging Copy
Books
Brochures
Custom Content

DIGITAL

Newsletter Content
Web Articles
Website Copy
Video Content
Blogging

SOCIAL MEDIA

Branded Messages for Instagram, Twitter, Pinterest, Facebook & More

WHO WE'VE WORKED WITH

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GET IN TOUCH

Find out how VL Health Media can elevate your brand.

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